Aiwa City
- Category Development
- Client Webflow
- Start Date 23 January 2021
- Handover 05 March 2021
Aiwa City Attock Digital Brand & Launch Campaign
Aiwa City was a new real estate project with limited brand awareness and needed to establish itself within a competitive market. The goal was to create a strong brand identity, generate pre-launch interest and leads, and drive conversions through social media channels.
- + Brand Identity Development
- + Social Media Marketing
- + Website Development
- + Marketing Collateral Design
- + Content Development
- + Stationary Design
- + SEO & SEM
Client Requirements
+ 360° Campaign Dominance: Execute a comprehensive campaign across social media, digital, print, OOH.
+ Pre-Launch Hype and Conversion: Generate excitement leading to launch day, while driving brand registration, click-throughs, and ultimately, pre-launch purchases.
+ Enhancing Trust and Delivering FOMO: Convince potential buyers that Aiwa City presents a unique opportunity for secure future investment and an unmatched lifestyle.
- ContentCaptivating visuals, engaging stories.
- Website A user-friendly website ranking high in search results.
- Paid Ads Precision campaigns reaching Aiwa City's ideal audience.
- SEMTop visibility for relevant keywords.
- Brand Identity A unique logo, color palette, and design vocabulary.
- CollateralBrochures, flyers, calendars, streams, OOH.
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