To show you the power of video marketing, let’s take a look at some brands that have done it successfully.

1. Glozmo
Glozmo’s viral marketing video demonstrated the effectiveness of their car cleaning wipes and sprays in less than a minute. It started with a do-it-yourself (DIY) car painting demonstration and ended with the car being wiped clean and spotless using their products. The viral ad video garnered 389 million views in five months.

2. Liekick
Liekick’s viral video marketing campaign for its Kick Speed™ roller skate shoes illustrates the importance of brevity and impact. In less than 20 seconds, the video captured the audience’s attention and brilliantly showed the product’s unique features in action. One of the best examples of video marketing in 2023 has received approximately 20 million views in nine months.

3. Volvo Trucks
When talking about the most viral videos of all time, the iconic Volvo Trucks ad starring Jean-Claude Van Damme cannot be overlooked. To demonstrate the stability and precision of Volvo’s dynamic steering, the legendary martial artist and actor performed a split between two trucks. Even more impressive is that the entire video was shot in one take!

Combining daring stunts and flawless cinematography, this ad has rightfully earned its place among the top viral marketing videos of all time.

4. Old Spice
Considered one of the most viral marketing videos ever, Old Spice’s “Smell Like a Man, Man” campaign garnered 5.6 million views on YouTube in its first day alone. It featured former American football star, Isaiah Mustafa, skillfully mixing humor and breaking the fourth wall to communicate with the audience.

Prior to this groundbreaking ad, Old Spice faced challenges competing with rivals such as Axe, which excelled at attracting a younger audience. However, by the end of 2010, Old Spice had successfully established itself as the leading body wash choice for American men, with a remarkable 125% increase in sales.

5. Dollar Shave Club
This viral marketing video, which cost just $4,500 to create and one day to shoot, disrupted the male grooming industry.

The Dollar Shave Club website went down the day the ad ran. When it was back online the next day, the company had acquired 12,000 new subscribers for its $1-a-month razor service. The campaign also received an impressive 3 million views in its first few days.

What makes this one of the most viral ad campaigns is its clever use of storytelling and humor. It effectively demonstrated how the service solved customer pain points in a new and engaging way.

The video received 4.75 million views in its first three months and has since accumulated over 28 million views.

6. Greggs
Launching a new product is a major milestone and you only have one chance to make it memorable. Greggs, a British bakery chain, took this chance when it launched its vegan sausage.

This viral video marketing campaign cleverly parodied Apple’s famous ads by presenting the roll as a cutting-edge gadget. Product technical descriptions are remarkably witty and inventive, leaving a lasting impression on the audience. In fact, the video had over five million views in its first two weeks.

7. Android
Android won the hearts of animal lovers around the world with this two-minute viral video ad campaign. By combining clips of unlikely animal friendships with a soothing soundtrack, Android highlighted its key advantage over Apple: its open platform allowing for seamless compatibility with other devices.

This viral ad campaign highlighted that connecting with an audience on an emotional level can have a powerful impact.

8. Dream Crazier (Nike)
Nike is known for creating some of the best viral ads of all time. In this 90-second viral ad campaign, female athletes take center stage and give the famous slogan “Just Do It” a whole new meaning. “Dream Crazier,” voiced by Serena Williams, received over 6 million views on YouTube and over 28 million views on Twitter in a single day.

9. Dove
When it comes to the best viral ads, Dove’s Real Beauty Sketches stands out for its focus on self-confidence and body image.

The short featured a sketch artist trained by the FBI to draw women. Initial sketches reflected the women’s self-perception, followed by drawings based on how outsiders perceived them.

This viral video ad campaign successfully evoked emotions and resonated with a massive audience. It was recorded in 25 different languages ​​on Dove’s 33 YouTube channels and was watched in over 110 countries.

10. Shopify
This Shopify ad perfectly demonstrates the power of video storytelling. Within the first second, the audience is introduced to Jess, the hero of the story. By creating this character that is interesting to them, advertising effectively attracts viewers and inspires desirable actions.