How SEO Companies Use Google Analytics
Your small business SEO strategy is made up of many different components. One of the components that a search engine optimization company uses to implement your strategy is the Google Analytics platform. Using Google Analytics provides extremely useful information on how you can achieve higher search engine rankings.
Your Google Analytics report reveals in-depth data that an SEO company can use to drive your strategy forward. Analytics data ranges from behavioral flow to bounce rates, all of which are valuable clues in guiding your SEO campaign towards success or failure.
What do SEO companies track in Google Analytics?
Google Analytics is a traffic tracking system that analyzes metrics such as:
- View page
- Unique users visiting your website
- Referral traffic
- Bounce rate
- Behavior flow
- Goal tracking and completion rates
- Organic keywords
- Social network recommendations
- Average time on page
Analytics metrics are relevant to the strategy of several SEO statistics, including:
- Page names
- Meta descriptions
- Page content
- images
- Meta keywords
- Social integration
- Website traffic flow
- Calls to Action (CTA)
- Campaign Objectives
Once your SEO company exports the necessary data from your Google Analytics account, you can make smart decisions when it comes to improving your SEO campaign.
Using Google Analytics to determine SEO Insights
One of the first steps your SEO company will take is to review your traffic patterns and determine which pages on your website are the most popular. From there, they will use this traffic data to indicate which pages can be used as springboards to create more useful content for your customers. Traffic patterns tell us what content your customers like and what content they can do without.
Next, the SEO company will review your organic keywords to see what (if any) keywords are already driving traffic to your website. Existing keywords will be used in areas such as page titles, meta descriptions, image alt tags, and more.
Your SEO company will use metrics like bounce rate to determine how long your customers stay on each page. This is important because it tells us that your keywords and the content you deliver will satisfy your audience.
The limit of how Google Analytics data can be used productively is largely defined by your business goals or even just your creativity. If you rely on social media to interact with your target market, there are metrics to measure the effectiveness of your social campaign. To find out how intuitive your website is or if your page organization is working, there are plenty of metrics you can use to track traffic flow and CTA pull. There are a lot of secondary important Google Analytics metrics that SEO companies use to improve website performance. If you have a question about your site’s performance, there’s a Google Analytics metric (or metrics!) with the answer.
Get The Most Value Out Of Your Seo Firm
When you turn to Proto Digital, your company’s SEO strategy is just a click away. Contact us today at +1 518 560 7183 or get started with a free quote – you won’t be disappointed.
Leave A Comment