Digital Marketing Trends That Will Dominate 2024
Digital marketing trends and strategies are constantly evolving and before you know it, a new digital marketing trend will be on the way. If time travel were possible, every marketer would fast forward to the new year to see what’s next in digital marketing. Since we’re still living in the age of predictions, we have to settle for predicting what’s to come and making a case for what digital marketing will look like in 2024. Buckle up because we’re about to go into the future and look at the latest digital marketing trends for 2024 .
8 New Digital Marketing Trends in 2024
Here are 8 current digital marketing trends to watch out for in 2024:
1. Metaverse
Metaverse is often referred to as a virtual world within a world, and Meta (Facebook) is the current owner of Metaverse. It is an undiscovered digital universe where virtual or augmented realities interact to create an interactive environment for everyone.
Having a digital representation of yourself in a future world where you can do whatever you want seems to have a lot to do with video games.
Social commerce is now conceivable thanks to the network of realities/virtual universes where space exists almost everywhere. That’s why today’s digital marketers have discovered a way to fill this void and create a whole new kind of digital marketing with video.
2. NFT
Tradable tokens are digital assets that can be traded. Each NFT (Non-Fungible Token) is marked with a unique token that identifies it as original and yours alone. In addition to art and technology, NFTs are also making their way into marketing.
NFTs are given away in a lottery as part of their marketing strategy. The Marriott Bonvoy sweepstakes for free NFTs and 200,000 Bonvoy points is a great example of this.
Adidas, Marriott and other top companies use digital marketing strategies. Increased NFT as a marketing tool will open up a world of growth and opportunity.
3. Cryptocurrency
In the Instagram version of the financial world, cryptocurrency is one of the hottest trends. Although no one predicted its eventual success, it entered the market and gradually swept the competition under the carpet. As a result, there are 10-12 million active crypto investors in India, which is expected to grow, given the high rewards.
Investing in cryptocurrencies is becoming increasingly popular among millennials who see them as modern and futuristic. Cryptocurrency investment platforms are capitalizing on the younger generation’s desire for free cryptocurrency to raise awareness and give investors a taste of this new investment opportunity.
Like Google Pay, we can use cryptocurrencies to buy groceries and other daily necessities. New heights have been reached in the latest digital marketing trends for 2024.
4. Social Commerce
When it comes to social commerce, China has already made it a billion dollar business, while India is just getting started. Brands use social media platforms to live promote their items and the audience can purchase the product there and then.
Brands can use Instagram’s Shop feature to add a Show Now option to live videos. One of the top digital marketing trends for 2024 is social commerce, which has reduced the time it takes customers to go from seeing an ad to making a purchase.
5. Voice Search
According to a study, 55% of teenagers use voice search daily. Voice search is set to gain momentum in the coming years, as evidenced by the widespread use of technology among today’s youth.
Voice search, a feature that most of us received with our smartphones in 2014, is becoming increasingly popular. In addition, smart speakers are becoming more and more popular, and 20% of households have purchased Alexa and Google Home smart speakers. The gradual adoption of voice-controlled devices by people is a good sign that this new way of doing things is here to stay.
For the second time, Google says its voice search has 95 percent accuracy. The ease of use of voice search has increased due to improved search accuracy. In addition, the process is now more engaging and personalized because it’s easier to use your voice to get results and more precisely match what you’re asking for.
6. Programmatic Advertising
Programmatic ad buying is used to acquire digital ads. On the other hand, automated buying is a process that uses algorithms and machines to buy ads rather than human intervention.
Advertisers can more precisely target their intended consumers with AI-powered programmatic advertising.
In the long term, the advantages of automation are both a higher conversion rate and cheaper client acquisition costs. Ads can be bought and sold on a case-by-case basis using real-time bidding, a programmatic ad buying technique that allows for more accurate and faster targeting.
7. Automated and Personalized Email Marketing
Automated email marketing, as the name suggests, involves sending regular emails to your consumers based on pre-set triggers or schedules.
When it comes to digital marketing channels, email has always been the most trusted. Promotional emails are a great way to communicate with customers about your company’s achievements or upcoming sales.
However, most consumers have stopped responding to promotional emails due to overuse of bulk emails. Personalized emails are an excellent way to win back the attention of your customers and build a more engaged consumer base.
8. AI in Marketing
Artificial intelligence (AI) has been creating a lot of buzz lately, with many speculating that it will soon take over all aspects of human existence. With Chabot’s AI, 60 percent of Internet users can get answers to their questions in any number of apps or websites at once.
There is a lot of artificial intelligence (AI) in the things we consume on social media and it is designed to keep us connected for longer! Digital marketers thus have a fantastic opportunity to take advantage of this cutting-edge technology, whose value is expected to reach $190 billion by 2025.
By analyzing large amounts of data, an AI program can discover patterns that work best in the field or topic it is studying. Thanks to the AI’s ability to learn, programmers can then significantly adjust the results by letting the AI use the methods it has found to work best.
Stay ahead of the game
Digital marketing trends score on shared experiences to create better products, promote and sell them appropriately, and improve the customer experience. As we move into the next calendar year, it is essential to know about the current digital marketing trends and prepare for the digital marketing trends of tomorrow to stay on the cutting edge of digital marketing.
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